our approach & strategy
After taking control of the account we realised that the structuring of audiences and the creative strategy was not sufficient enough.
Audiences were too broad or too narrow, remarketing audiences were not as targeted as they should be. Creatives were not optimized for social media and were not effective enough in getting the companies unique proposition across to their target audience.
We implemented our custom methodology and process of identifying the key customer avatars, developing key selling points for each avatar, and setting up our full funnel strategy.
We made sure to make full use of our graduation testing framework to quickly identify winning segments, creatives, angles and algorithm bidding strategies.
After that we used our custom scaling process to quickly vertically scale across the different market segments. Leveraging social proof and making use of messenger ads (based on the market conditions of Vietnam) was also a core part of the strategy.
After:
From 0 to ₫1,786,657,176 in just 2 months. 1348% ROI.
testimonial and video
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