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case study
How Subway increased their offline sales by 26% in numerous locations


Subway Mauritius was looking to increase sales and launch a new Signature Wrap.
The results
+ 0 %
increase in offline sales

The Challenge

Since all of the transactions happen offline, a big issue was that they were getting a lot of engagement and visibility on the ads, BUT not actually seeing that convert into increased sales.

our approach & strategy

How we helped them scale

We created a custom strategy to use our adspend in order to maximise people visiting the physical location closest to them. 

This included:

  • Personalized and localized content
  • Smart highly segmented targeting and timing
  • Outside-the-box creative strategy (i.e. using e-com style ads + memes etc.)
before and after

The Results


A 26% increase in sales compared to the exact same time period in the previous year (with the same exact number of locations).


From the client

"We made around 26% incremental increase in revenue compared to last year. Campaigns are extremely well thought-out and strategic. Positive ROI. Definitely recommended, probably one of the best FB/IG ads experts."
Hassam R.


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