The ROAS was low even on lower spend levels.
They had no clear strategy and didn’t really know what they were doing when it comes to paid advertising.
our approach & strategy
From a marketing perspective, they were not guiding customers through the customer journey effectively enough.
From a technical perspective, they were not working with the Facebook algorithm in an effective way through proper segmentation and graduation testing combined with vertical and horizontal scaling.
The creatives were outdated and ineffective, and the marketing angles used were unproven.
Our process started with conducting deep market research and developing the key customer avatars we would be targeting.
The second step was defining the exact strategy for how we would interact with each segment of the target audience and creating highly potent creatives.
We implemented our custom full funnel strategy to guide visitors through the customer journey while meticulously testing different creatives, angles, audiences, bid strategies and campaign structures at each step of the way.
Before
Spent $7,281 to make $14,904 in sales. ROAS of 2.05.
After:
Spent $48,194 to make $252,384 in sales. ROAS of 5.24.
testimonial and video
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