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case study

Scaling a Jewelry brand account from $43,242 to over $326,310 monthly sales in just 6 months.

Karma & Luck

American jewelry brand.
Overall results so far
+ 0 %
Return on investment
$ 0
Monthly sales generated

The Challenge

Our client was working with multiple ad accounts and multiple agencies. There was a lack of clear structure and overarching strategy for scaling.
Growth was slower than the client wanted and sales fluctuated. Every time the client tried scaling more, the ROAS tanked and profitability decreases significantly.

our approach & strategy

We took over the account and immediately started with an intensive audit.

First, we analyzed the market conditions and competitors. Then, we evaluated product performance on an individual and overall level, and we combined it with mining reviews from the client and their competitors to establish key messaging points using a data-driven approach.

After the initial market research and audit phase, we implemented our unique 3 Point DTC scaling system. And started a new ad account from scratch.

With the key insights gained during the market research phase and our 3-Point Scaling System™, we started identifying profitable segments and approaches. We continued by fleshing out our full-funnel system.

The results were unexpected… even for us.

before and after

The Results

After just 5 months we had scaled from $43,242 at 1.52 ROAS to over $326,310 at 2.49 ROAS.


Spend: $28,386.22
ROAS: 1.52
Total Sales: $43,242.11


Spend: $131,038.08
ROAS: 2.49
Total Sales: $326,310.13

testimonial and video

From the client

“I really love working with Wolf Media Digital because they're really committed to us succeeding with our goals and they give excellent service. I recommend them to any brand that wants to scale up their business."
Mor M.
Karma & Luck


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