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case study
How Joolca nearly tripled their profits in 2 months


Australian e-commerce brand specialising in the outdoors niche.
Overall results so far
+ 0 %
return on investment
$ 0
generated in sales

The Challenge

Our client was working with another agency, however the other agency had coasted and was not really putting in the effort to properly optimize and grow the account.

Profitability was lower than then the client would have liked and the agency wasn’t putting in too much effort in improving the situation.

They had tried to scale a few times, however every time they tried doing so, the results of the campaign went down and their profits decreased.

our approach & strategy

We took over the account and immediately started noticing some key areas to be improved.

We noticed that the creatives were too static and unimaginative and the audiences segmentation and funnel strategy was not up to par.

We looked at customer reviews and interviewed the client extensively to get inside of the mind of the ideal customer avatars.

After the research and analysis stage, we developed completely new creatives and marketing angles that matched the mindset and level of awareness at each stage of the customer journey.  

We conducted our full funnel strategy with graduation testing and scaled horizontally and aggressively across the different market segments.

before and after

The Results

Within 2 months we had nearly tripled their ROAS and profit.


4.12 ROAS and $33,676 in sales over a 30 day period.


11.09 ROAS and $97,299 in sales over a 30 day period.


since beginning work together, we have generated $1,362,345 at 894% ROI

testimonial and video

From the client

Really on top of their game. They tripled our ROI on marketing investment using Facebook Ads.
Chris S.
Marketing Director, Joolca


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