The first action we did when we took over the store was a full analysis of the creative performance for the past year. We found that although there were some creatives which had shown promise, there were no clear winners that would allow for scaling without losing profitability.
We analyzed the breakdown in audience retention and established a starting point for our creative strategy. After that we used our unique AI driven creative process and combined it with our expertise to quickly and efficiently identify the highest leverage creative styles to test.