Karma & Luck was selling jewelry in the spirituality niche across a few different channels and traffic sources. The majority of their online traffic was Facebook, with Google lagging behind by a lot.
One issue was that most Google Ads sales were as a result of branded searches (people specifically searching their company name), ie sales that would most likely have happened anyway.
In order for a grow to be able to scale consistently and predictably, it’s a HUGE benefit if the brand is able to run profitable ads to cold traffic across different traffic sources. That was the challenge we had on our plate.
our approach & strategy
With the Help of DataFeedWatch, we were able to optimize the product feed & launch competitive Shopping ads across the Google placements.
With Display, we initially focused on remarketing & moved up in the funnel with new creatives & review based ads. For search, we knew that branded campaigns were not enough, so we prepared a new, comprehensive structure based on product feed & dynamic site categories.
In the first 30 days, we were able to optimize ads to meet the desired ROAS and grow sales.
Next, we moved to awareness & reach campaigns, using custom made videos & explanatory creatives that will attract & convert new customers.
With a great deal of data, we were able to prepare different types of personas we can target.
As campaigns were getting steady results monthly, we started introducing new campaigns regarding awareness & brand recognition, that we further used as remarketing audiences for our sale & new arrival ads.
Before:
Spend: $4,720
ROAS: 3.05
Total Sales: $14,400
After:
Spend: $17,300
ROAS: 9.66
Total Sales: $167,000
Overall:
After just 2 months, the revenue from non-branded keyword campaigns increased by almost 7x and the ROAS increased by more than 2x.
testimonial and video
Are you one of our next success stories?
